As a business owner, you know that digital marketing is essential in today's world, but with so many tools available, it can be overwhelming to choose which ones to use. That's why we've compiled a helpful list of 10 digital marketing tools every business owner should know about.

Make sure that you are using your small businesses digital marketing strategies to connect with prospects and customers, so you can increase profits. But what are the benefits of investing in digital marketing for business owners?

Marketing ethics is the philosophical consideration, morally, of specific issues in marketing which are matters of ethical judgment. In the context of marketing, ethics therefore refers to the practice of promoting justice, integrity, and compassion throughout marketing activities. Every facet of the marketing ethos promotes fairness, honesty, accountability, and confidence in the marketing policies of the business. Marketing ethics promotes fairness and honesty throughout all a company’s advertising.

Known by many as LGBTQ+ History Month, February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and how it affects their experiences today. LGBTQ+ History Month is a month celebrating the history of diverse and beautiful lesbian, gay, bisexual, transgender and queer communities and the importance of the civil rights movement in advancing gay rights.